Privacy Policy

Who We Are

American Branding LLC ("American Branding," "we," "us," or "our") is a full-stack digital agency headquartered in New York City, New York, United States. We provide brand identity design, web design and development, paid advertising management, search engine optimization, social media management, e-commerce solutions, digital marketing strategy, and copywriting services to businesses across the United States and internationally.

This Privacy Policy governs the collection, use, storage, and disclosure of personal information that we collect from visitors to our website, prospective clients, current clients, and any individuals who communicate with us through any channel, including our website, email, phone, or social media platforms.

By visiting our website, submitting an inquiry, engaging our services, or otherwise interacting with American Branding, you consent to the practices described in this Privacy Policy. If you do not agree with this policy, please discontinue use of our website and services.

For questions about this Privacy Policy or to exercise any of your privacy rights, please contact us at hello@americanbranding.co or by calling (929) 800-1061.

Information We Collect

American Branding collects personal information in a variety of ways depending on how you interact with us. We collect only the information necessary to provide our services, respond to inquiries, and improve your experience. The categories of information we collect include:

Information You Provide Directly:

• Full name and job title
• Business name and industry
• Email address and phone number
• Billing address and payment information (processed securely through third-party payment processors)
• Project briefs, brand assets, marketing materials, and any other content you submit to us
• Communications, feedback, and correspondence you send to us via email, phone, or contact forms
• Login credentials for platforms and accounts you grant us access to for service delivery (such as ad accounts, website backends, or social media accounts)

Information Collected Automatically:

• IP address and approximate geographic location
• Browser type, version, and device information
• Operating system and language preferences
• Pages visited on our website, time spent on each page, and navigation paths
• Referring URLs and search terms that led you to our website
• Date and time of website visits
• Interaction data, including clicks, scroll depth, and form interactions

Information from Third Parties:

• Business information from publicly available sources, such as LinkedIn or company websites, when we research prospective clients
• Information provided to us by referral partners who recommend our services
• Analytics data from platforms such as Google Analytics, Meta Business Suite, or similar tools used to measure the performance of services we manage on your behalf

How We Use Your Information

We use the personal information we collect for the following purposes:

Service Delivery: To provide, manage, and improve the services you have engaged us for, including brand design, web development, advertising management, SEO, social media, and all other services outlined in our service agreement with you.

Client Communication: To respond to your inquiries, provide project updates, send invoices and payment confirmations, request feedback or approvals, and communicate about your engagement with American Branding.

Business Operations: To process payments, maintain financial records, comply with tax and legal obligations, manage our internal operations, and protect our legal rights under our Terms and Conditions.

Marketing & Business Development: To send you information about our services, case studies, and marketing insights that may be of interest to you. We will only send marketing communications to individuals who have provided their contact information in the course of engaging with us or expressing interest in our services. You may opt out of marketing communications at any time by emailing hello@americanbranding.co or clicking the unsubscribe link in any marketing email.

Analytics & Improvement: To analyze how visitors use our website, identify areas for improvement, and optimize our online presence. We use aggregated and anonymized data to understand trends and improve our services.

Legal Compliance: To comply with applicable laws, regulations, and legal processes, and to enforce our Terms and Conditions and other legal agreements.

Security: To detect, investigate, and prevent fraudulent transactions, unauthorized access, and other potentially illegal or harmful activities.

Legal Basis for Processing

Where applicable under privacy laws such as the General Data Protection Regulation (GDPR) or the California Consumer Privacy Act (CCPA), we process your personal information on the following legal bases:

• Contractual Necessity: Processing required to fulfill our contractual obligations to you, including delivering services you have engaged us for, issuing invoices, and managing your project.
• Legitimate Interests: Processing that serves our legitimate business interests, including maintaining records, improving our services, communicating with prospective clients, and protecting our legal rights — provided these interests are not overridden by your privacy rights.
• Consent: Processing based on your explicit consent, such as sending marketing communications. You may withdraw consent at any time without affecting the lawfulness of prior processing.
• Legal Obligation: Processing required to comply with applicable laws, regulations, court orders, or legal processes, including tax obligations and financial record-keeping requirements.

If you are located in the European Economic Area, the United Kingdom, or another jurisdiction with specific privacy laws, and you have questions about the legal basis for our processing of your personal data, please contact us at hello@americanbranding.co.

Sharing of Information

American Branding does not sell, rent, or trade your personal information to third parties for their own marketing purposes. We share your information only in the following limited circumstances:

Service Providers & Contractors: We may share your information with trusted third-party service providers and contractors who assist us in delivering our services or operating our business. These parties are authorized to use your information only as necessary to perform services on our behalf and are bound by confidentiality obligations. Examples include:

• Cloud storage and project management platforms (e.g., Google Workspace, Notion, Asana)
• Payment processors (e.g., Stripe, PayPal)
• Email service providers used for client communication
• Analytics and advertising platforms (e.g., Google Analytics, Meta Business Manager) used to deliver and report on client campaigns
• Design and development tools used in the production of deliverables

Legal Requirements: We may disclose your personal information if required to do so by law, court order, subpoena, or other governmental authority, or if we believe in good faith that such disclosure is necessary to protect the rights, property, or safety of American Branding, our clients, or others.

Business Transfers: In the event of a merger, acquisition, reorganization, or sale of all or part of American Branding's business or assets, personal information may be transferred to the acquiring entity as part of the transaction. We will notify affected clients of any such transfer in accordance with applicable law.

With Your Consent: We may share your information with third parties when you have given us explicit consent to do so.

Cookies & Tracking Technologies

Our website uses cookies and similar tracking technologies to enhance your browsing experience, analyze website traffic, and understand how visitors interact with our content. A cookie is a small text file placed on your device when you visit a website.

Types of Cookies We Use:

• Essential Cookies: Cookies necessary for the basic functioning of our website, such as session management and security. These cannot be disabled without affecting website functionality.
• Analytics Cookies: Cookies from services such as Google Analytics that help us understand how visitors navigate our website, which pages are most popular, and how we can improve the user experience. Data collected is aggregated and anonymized.
• Marketing & Retargeting Cookies: Cookies from advertising platforms such as Meta Pixel and Google Ads that allow us to measure the effectiveness of our advertising and retarget visitors who have expressed interest in our services. These cookies track your online activity across websites to deliver relevant advertisements.
• Preference Cookies: Cookies that remember your preferences and settings to personalize your experience on return visits.

You can control and manage cookies through your browser settings. Most browsers allow you to refuse cookies, delete existing cookies, or notify you when new cookies are placed. Please note that disabling certain cookies may affect the functionality of our website. You may also opt out of Google Analytics tracking by installing the Google Analytics opt-out browser add-on available at tools.google.com/dlpage/gaoptout.

By continuing to use our website after being notified of our use of cookies, you consent to our use of cookies in accordance with this Privacy Policy.

Data Retention

American Branding retains personal information for as long as necessary to fulfill the purposes for which it was collected, comply with legal obligations, resolve disputes, and enforce our agreements. The specific retention periods we apply are as follows:

• Client Records: We retain records of client engagements, including communications, contracts, invoices, and project files, for a minimum of seven (7) years following the conclusion of the engagement, in compliance with applicable tax and accounting laws.
• Prospective Client Inquiries: Information submitted by individuals who inquire about our services but do not become clients is retained for up to two (2) years from the date of inquiry, after which it is securely deleted unless there is an ongoing business reason to retain it.
• Website Analytics Data: Aggregated and anonymized website analytics data may be retained indefinitely for trend analysis and business planning purposes.
• Marketing Communications: Contact information used for marketing purposes is retained until you opt out of communications, at which point your information is removed from our marketing lists within 10 business days.
• Account Access Credentials: Login credentials and access information provided for service delivery are deleted or revoked promptly upon termination of the engagement or upon request.

Upon expiration of the applicable retention period, we will securely delete or anonymize your personal information. If complete deletion is not immediately practicable due to technical constraints, we will ensure that the information is securely isolated and protected from further use until deletion is possible.

Data Security

American Branding takes the security of your personal information seriously. We implement appropriate technical and organizational measures designed to protect your information from unauthorized access, disclosure, alteration, or destruction. Our security practices include:

• Encryption of data in transit using SSL/TLS protocols
• Access controls that limit access to personal information to authorized personnel on a need-to-know basis
• Use of reputable, industry-standard cloud storage and project management platforms with their own robust security measures
• Regular review of our data handling practices and security procedures
• Secure deletion of personal information upon expiry of retention periods

While we take all reasonable steps to protect your information, no method of data transmission or storage is 100% secure. American Branding cannot guarantee the absolute security of information transmitted to us over the internet or stored on our systems. You transmit information to us at your own risk. We encourage you to use strong, unique passwords and to notify us immediately if you suspect any unauthorized access to your information.

In the event of a data breach that affects your personal information, American Branding will notify affected individuals and relevant authorities as required by applicable law, including within 72 hours of becoming aware of the breach where required under GDPR or similar regulations.

Your Rights

Depending on your jurisdiction, you may have certain rights with respect to your personal information. American Branding respects and honors these rights where applicable under law. Your rights may include:

• Right of Access: The right to request a copy of the personal information we hold about you.
• Right to Rectification: The right to request correction of inaccurate or incomplete personal information.
• Right to Erasure: The right to request deletion of your personal information, subject to our legal obligations and legitimate interests that may require us to retain certain information.
• Right to Restriction: The right to request that we restrict the processing of your personal information in certain circumstances.
• Right to Data Portability: The right to receive a copy of your personal information in a structured, machine-readable format for transfer to another provider.
• Right to Object: The right to object to our processing of your personal information on grounds relating to your particular situation, including objection to processing for marketing purposes.
• Right to Withdraw Consent: Where processing is based on consent, the right to withdraw that consent at any time without affecting the lawfulness of prior processing.
• California Residents — CCPA Rights: California residents have additional rights under the California Consumer Privacy Act, including the right to know what personal information is collected, the right to opt out of the sale of personal information (note: we do not sell personal information), and the right to non-discrimination for exercising your privacy rights.

To exercise any of your privacy rights, please contact us in writing at hello@americanbranding.co with the subject line "Privacy Rights Request." We will respond to your request within 30 days. We may need to verify your identity before processing certain requests. We will not discriminate against you for exercising your privacy rights.

Third-Party Links & Services

Our website and marketing materials may contain links to third-party websites, platforms, or services that are not owned or controlled by American Branding. This Privacy Policy applies only to information collected by American Branding and does not cover the privacy practices of any third-party platforms or services.

When you click on a link to a third-party website, you are subject to that website's privacy policy and terms of use. American Branding has no control over the content, privacy practices, or security measures of third-party websites and accepts no responsibility or liability for those practices. We encourage you to review the privacy policies of any third-party websites you visit.

In the course of delivering services, American Branding may utilize third-party platforms such as Meta, Google, TikTok, LinkedIn, Shopify, Webflow, Klaviyo, and others. Your use of these platforms in connection with services managed by American Branding on your behalf is subject to those platforms' own privacy policies and terms of service.

Children's Privacy

American Branding's services are intended for business owners, marketing professionals, and other adults. Our website and services are not directed to children under the age of 13, and we do not knowingly collect personal information from children under 13. If we become aware that we have inadvertently collected personal information from a child under 13, we will take immediate steps to delete that information from our systems.

If you believe we may have collected personal information from a child under 13, please contact us immediately at hello@americanbranding.co and we will address your concern promptly.

Changes to This Policy

American Branding reserves the right to update or modify this Privacy Policy at any time. We will notify clients of material changes to this policy by sending an email to the address on file or by posting a prominent notice on our website. Minor updates that do not materially affect your rights or our data practices may be made without notification.

Your continued use of our website or services following the posting of changes constitutes your acceptance of the revised Privacy Policy. If you do not agree with the changes, please discontinue use of our services and contact us to discuss your options.

We encourage you to review this Privacy Policy periodically to stay informed about how we are protecting your information.

Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or how we handle your personal information, please contact us using the details below:

All privacy-related inquiries and requests should be submitted in writing via email to hello@americanbranding.co with the subject line "Privacy Inquiry — [Your Name]." We are committed to responding to all legitimate privacy requests within 30 days of receipt.

By engaging American Branding's services or using our website, you confirm that you have read, understood, and agree to this Privacy Policy in full.